The Last of The Unicorns? 

Everyone wants to buy that company that no one has heard of, which ends up becoming the next Apple, Microsoft, Cisco Systems, Oracle, or Intel. If you had the foresight to buy those upstarts in March of 1990… and held them… well, you would have earned quite a bit on your at-the-time risky investment. Microsoft alone would have earned you an annualized +22.33% for a total of +63,390%! That’s right, I got that number correct. Even the worst performer of that group, Intel, earned +13.85% annualized for a total return of +6,263%. It is ok if you missed those buys in the 90s, because a whole new breed of highflyers would soon enter the fray in the wake of The Great Recession, and some… not all… have become household names. Ever since their arrival, return-hungry investors have been on the hunt for the next Unicorn. Those fast growing, formerly private growth companies have been mainstays in most portfolios for the past decade. Many investors first hear about them from their “well informed” friends. Eventually the companies make it onto the financial news networks, and ultimately a call from a brokerage when the company is about to go public in an IPO. 

A Unicorn is a privately held company that has a valuation of greater than $1 billion. The term was first coined by seed venture investor Aileen Lee in her article: “Welcome to the Unicorn Club, Learning from Billion Dollar Startups.” In her article, Lee looked at venture startups in the 2000’s and found that only 0.07% of them ever achieved a valuation of greater then $1 billion, making them as rare as a Unicorn. The term has since been used, and perhaps overused, by not only the venture community but also traditional Wall Street as banking firms clamored to bring those private behemoths public. All of that came to a screeching halt late last year as growth stocks found themselves under pressure from rising yields. A soft public market for growth stocks sent many venture-funded Unicorns into hiding. Venture capitalists need solid exit strategies, typically IPO or acquisition, in order to be successful, and with much of those liquidity events on hold at the moment, early-stage investors have begun to tighten the purse strings and become more discriminate on their investments. Will Unicorns go the way of the dodo as a result? Perhaps, now might be a good time to look back at successes and failures of past Unicorns, so that when – not if – Unicorns make their return, we will all be ready to saddle up and go on the hunt for the next big one. 

A history of Unicorns 

Though Aileen Lee coined the term in a 2013 article, many investors were familiar with the concept of the highly valued tech ventures that most notably entered the scene during the dot-com bubble in the late 1990’s. Though it may seem that valuations during that period were over 

the top, valuations are actually growing faster more recently than in the years prior. A Harvard Business Review Study showed that valuations in the years 2012 – 2017 grew twice as fast than in the period of 2000 – 2013. In fact, most recently we have witnessed the emergence of the Decacorn, which is defined as a private company whose valuation exceeds $10 billion. That distinction was invented for the first Decacorn, Facebook/Meta. Since then, some 83 have emerged. Some notable examples are Lyft, Pinterest, Uber, Airbnb, SpaceX, Epic Games, Snap, Dropbox, Rivian, Roblox, Squarespace, and Palantir. Interestingly the pandemic and its aftermath did not have a negative effect on the nosebleed valuations. 2020 and 2021 saw record arrivals of Decacorns, 45 over those two years, to be exact. 

Where do all these Unicorns come from? 

Most Unicorns are born in the world of Venture Capital in which firms invest in privately held startups with the hopes that their risky investments will pay off in the long run. For Venture Capitalists (VCs) to be successful, they must experience a significant growth in valuation over time and ultimately exit the investment. To increase their probabilities for success, VC-backed companies adapt what is referred to as a Get Big Fast strategy in which companies are highly financed to gain maximum market penetration. The high level of financing enables companies to gain market-share by price gauging and lavish marketing budgets. As lower prices and higher spending usually lead to unprofitability, the high level of Venture Funding enables the startups to continue to operate. As venture-backed companies begin to gain market share rapidly, valuations increase which is accentuated by the Venture Capital fund raising process (see below for more on how that works). 

Over the past decade, more and more venture money has become available as institutional and high-net-worth investors sought higher rates of return than could be achieved in the public markets (stocks and bonds). The higher risks associated with the private investments meant increased potential for higher returns. Another driver of private investment was the JOBS act of 2012, which increased the number of private investors allowed in a privately held company. According to a study by McKinsey and Co., the amount of private investment in software companies increased threefold from 2013 to 2015 alone. With all that capital chasing around an opportunity to invest in the Next Big Thing, or NBT (an inside VC term), valuations increase. Remember increased demand with limited supply means higher prices and the same applies for the price of ownership in a private company. 

Historically, privately held companies would grow too large for private investors and would seek funding by going to the public markets in an IPO. With more and more capital available to fund private companies, IPOs are being put off further. Additionally, with the availability of private capital from commercial banks, private equity firms, and large VC firms, companies can be more strategic with their IPO timings and wait until the public markets can support their lofty valuations. 

Venture Capital 

Venture Capital, as its name implies, is the investment of capital in ventures, usually private, that are expected to exhibit rapid growth, thereby providing significant returns to investors in return for their risk. Venture Capital is part of the larger Private Equity (PE) investment industry. VCs typically focus on fast growing startups, while traditional PE firms focus on taking large public companies private, buyouts, and financing special situations which demand significant amounts of specialized capital. Privately funded startups go through many stages in their growth and VCs typically specialize in various growth stages of companies as well as industry specific investments. 

Typical life of a venture funded startup 

Most ventures start with what is referred to as Angel or Seed Funding. This initial funding is typically on the smaller side and can range from $50k to $1 million dollars. Companies seek these early investments at a stage when the only thing they have is a dream and perhaps a rudimentary business plan. As a company at this stage is most vulnerable and risky, valuations are very low and early investors demand a higher percentage of ownership to compensate for the risk. Company founders typically give up around 50% ownership at this stage. What they get in return is the capital required to further develop their business plans. Early-stage investors are typically business building experts that have, themselves, been successful in past startups. This is referred to as smart money, and the wisdom of former entrepreneurs is critical at the early stage. Once a formal business plan is developed and early market research is conducted, proofs of concept are developed and fund raising begins for what is typically a Series A financing. At this stage companies are expected to have a clearer picture of their business model and perhaps a prototype or demo product. Series A financing is the beginning of commercialization in which a company will begin to develop its final product. As the risks are somewhat smaller than its earlier seed stage, valuations typically go up. The math works as follows: 

Seed Investment: 

Investment: $500,000 

Pre-Money Valuation: $600,000 

Post-Money Valuation: $1,100,000 

Founder’s own: 600,000 / 1,100,000 = 60% 

Seed Investors own: 40% 

Series A: 

Investment: $2,000,000 

Pre-Money Valuation: $10,000,000 

Post-Money Valuation: $10,200,000 

Founder’s own: (1 – (2,000,000 / 10,000,000)) * 60% = 48% 

Seed Investors own: 32% 

Series A Investors own: 20% 

In this scenario, the company raised $2 million in their second-round financing at a higher valuation of $10 million. In order to raise the additional funds both the founders’ and the seed investors’ ownerships were diluted by the amount of company shares required to raise the new round. The number of required shares is directly related to the agreed upon pre-money valuation. This is important to understand because the amount of dilution goes up with lower valuations and down with higher ones. Thus, there is an incentive on the part of both founders and existing investors to get higher valuations as they progress. Can you see the Unicorn trend start to emerge? 

Ventures typically will go through several more rounds of finance for commercialization, all larger and with bigger valuations… assuming things work out as planned. Once a company has revenues and it can demonstrate revenue growth, they begin to raise larger specialized financing which are sometimes referred to as mezzanine rounds. These are typically debt-based hybrids which are contingent on an imminent IPO or acquisition. These are most likely very large rounds which count on smaller increases in valuation but typically have a short-term time horizon. Based on the above example one can see that at this stage, there are plenty of investors, going back to the original seed investors, who are standing in line waiting to hopefully realize the return on their initial investment – all dependent on valuation growth. The bigger the better. 


Unicorns, private companies whose valuations typically exceed $1 billion, typically get started with Venture Capital Investment. Venture Capitalists invest in risky startups with the hopes of gaining large returns to compensate them for big risks. Ventures go through many stages of growth and financing to get to the large valuations which are associated with today’s Unicorns and Decacorns. Large increases in valuation are necessary for privately held companies to 

effectively finance their growth and get to a stage where they can get to a successful, and highly touted Initial Public Offering. The recent slowdown in IPOs has certainly not stopped the stampede of Unicorns with 39 being created in the first quarter of 2022 alone. Those, along with many others including 64 formerly minted Decacorns, are patiently awaiting the public markets to strengthen and open the floodgates for a whole new breed of public growth companies to consider. It is important to note many privately held, venture funded companies rely on investments to cover cash flow shortfalls, and some go public with little or no earnings. As a result, investing in these Unicorns can be risky, so prospective investors need to do lots of diligence and get the advice of investment professionals before investing, all the while bearing in mind that Google, Apple, and Facebook all started out as seed ventures at one time 


Muriel Siebert & Co., Inc. is an affiliated broker/dealer of the public holding company, Siebert Financial Corporation, which also owns Siebert AdvisorNXT, Inc. Siebert AdvisorNXT, Inc. is a registered investments advisor (RIA) with the SEC and with state securities regulators. We may only transact business or render personal investment advice in states where we are registered, filed notice or otherwise excluded or exempted from registration requirements. Investment Advisor products are NOT insured by the FDIC, SIPC any federal government agency or Siebert’s parent company or affiliates.

You are being provided this Market Note for general informational purposes only. It is not intended to predict or guarantee the future performance of any security, market sector or the markets generally. This Market Note does not describe our investment services, recommendations or market timing nor does it constitute an offer to sell or any solicitation to buy. All investors are advised to conduct their own independent research before making a purchase decision. This Market Note is to provide general investment education and you are solely responsible for determining whether any investment, security or strategy, or any other product or service, is appropriate for you based on certain investment objectives and financial situation. Do not use the information contained in this email as a basis for investment decisions. You should always consult your investment advisor and tax professional regarding your investment situation before investing. The charts and graphs are obtained from sources believed to be reliable however Siebert AdvisorNXT does not warrant or guarantee the accuracy of the information. Any retransmission, dissemination or other use of this email is prohibited. If you are not the intended recipient, delete the email from your system and contact the sender. This is a market commentary, not research under FINRA Rule 2210 (b)(1)(D)(iii) and FINRA Rule 2210 (c)(7)(C).

© 2021 Siebert AdvisorNXT All rights reserved.